Why persuasion requires memorability requires vulgarity I had the opportunity recently to share our KMart "Ship my pants" story at Cannes at the WARC share out there. The key take away was how to justify what was initially an idea "so stupid we had to share it." The answer? Focus on the psychology of memory, … Continue reading “You want to compare our new service to what?”
Adland: Trying to remain relevant by chasing new fads.
I had an opportunity to sit down with Gapjumpers and talk to them about where advertising is going, below is our interview Q: How did you get started in advertising and specifically strategy? John Kenny: Relatively late, I had just finished a PhD in the social sciences and was frustrated with the increasing insularity of academic life … Continue reading Adland: Trying to remain relevant by chasing new fads.
The seven vices of mobile: Why its so addictive
A recent study found that it’s harder to resist a text message than a nicotine fix. Regardless of income level, more than 50% of 18-24 year olds sign up for expensive monthly mobile data plans. And 1 in 3 consumers would give up sex rather than give up their cell phones. Mobile phones have moved … Continue reading The seven vices of mobile: Why its so addictive
Where is behavioral economics going in marketing?
The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making, Draftfcb has been one of the leaders in thinking about how … Continue reading Where is behavioral economics going in marketing?