Myself and Matthew Wilcox are hosting another behavior change workshop on May 22nd in Chicago
We’ll discuss how and why people make decisions, and how to use these insights to help you craft advertising and user experiences that move the needle for your brand or the brands you work with.
A practical hands on workshop, no prior knowledge of behavioral economics is required. Ideal for marketers on both the client and agency side.
What you’ll learn
The science behind the process of human decision making. You’ll learn the 5-step process to understanding human decision making, including more than 25 persuasion drivers, and how to use these drivers to make your advertising and marketing more persuasive.
Check out this link for more details.
